Hollister
Social Media Art Director | 2021 – Present
I lead social media art direction for Hollister at Abercrombie & Fitch Co. and manage a talented team of assistant & associate art directors in creating engaging content that inspires purchase.
Previously, as a senior social media strategist, I led organic TikTok content strategy for Hollister. During my time in that role, I worked with our team to help drive over 1.2 billion total video views (organic & paid), more than 300,000 new followers, and over 12 million likes to Hollister’s TikTok — in addition to securing several viral videos.
Feel Good Fest
Starting in April 2024, I helped lead our social media strategies for Feel Good Fest, a first-of-its-kind music program focused on bringing a diverse group of popular and trending musicians, such as Benson Boone, JVKE, and Lyn Lapid, and Hollister’s feel-good spirit to fans and customers nationwide through live performances, social activations, merch, styling opportunities and more.
Viral TikToks
With a focus on showing customers the items they want and staying close to the the adolescent mindset, I worked with our social media team and cross-functional partners to develop several viral TikTok videos, putting the brand in front of tens of millions of viewers.