Hollister

Sr. Social Media Strategist (TikTok) | 2021 – Present

I lead organic TikTok content strategy for Hollister at Abercrombie & Fitch Co. Since stepping into this role in April 2023, I’ve worked with our team to help drive 200,000 new followers and 8,000,000 likes to Hollister’s TikTok — in addition to securing several viral videos.

Also, I help guide our social creative and copy teams and coordinate with cross-functional partners to support key marketing messages.