Flavor Collaborations
During my time at Jeni’s, I managed social for the launch of several, limited-time flavor collaborations. Dolly Parton’s ice cream that broke the internet. Two flavors with Tyler, The Creator—Snowflake & Pluto Bleu. A special limited-edition flavor with RuPaul’s Drag Race’s Nina West. And a fun twist on President Joe Biden’s favorite ice cream order: White House Chocolate Chip.
Our second collaboration with Tyler, The Creator, Pluto Bleu, won Campaign of the Year in the 2021 Sprout Social Spotlight Awards. And my work developing the influencer outreach and organic social media strategy for Jeni's Strawberry Pretzel Pie flavor collaboration with Dolly Parton helped the brand receive a Bronze Distinction from the 14th Annual Shorty Awards in the Multi-Platform Partnership category.
